Stories from UX Professionals.

UXCast is a podcast hosted by Sandy Woodruff (Etsy, UXCraft). She interviews a UX Designer each week, sharing their origin story, journey, and wisdom.

Episode 1

Jen Zhao Cooper

Jen is a social neuroscience researcher turned user experience designer at Cooper, a design and strategy firm geared towards making organizations, products, and services more human-centered. She also teaches a class on Leading Creative Ideation. In her past life, Jen studied fMRI brain scans in basement labs before jumping into the deep end of UX at various non-profit startups.


Sandy and Jen chat about first job expectations, working with clients, analytical thinking vs creativity, the way teams wildly differ, and how online dating is like consulting...






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